Meet the Parents
The modern-day parent is an omnichannel shopper, moving between high street, online, mobile, or even browsing and buying via Instagram shops. They are not impulsive, and instead like to check prices from various sources and compare items in-person.
Parents are role models, what they say goes, and if there is one market that hasn’t been hit by the steady drop in consumer spending that’s the kidswear market. Parents still want to give their children nice things above all other household purchases, in fact British parents spend over £6,000 dressing their children in their first 11 years!
“It’s not just a case of shopping themselves, often parents have have kids in tow, which can be stressful. Providing an efficient shopping experience is the most important thing”
Ian Tomlinson, Customer-obsessed CEO, Cybertill
Rachel is passionate about retail and the ever-changing retail technology environment, with a keen eye for upcoming retail trends that are set to shake up the sector.