“Retailers may think that customers want gimmicky retail trends such as VIP events, launch parties or masterclasses to keep them coming back to shop, but it’s really much simpler than that. Customers just want value for money.”
Ian Tomlinson, CEO, Cybertill
Rachel is passionate about retail and the ever-changing retail technology environment, with a keen eye for upcoming retail trends that are set to shake up the sector. She started her career as an intern at a national charity and has progressed rapidly into her current role with Cybertill.
Rachel has a Masters Degree in Digital Marketing from Liverpool John Moores University. I think it’s fair to say she knows her stuff!