Who are Gen Z?
When we were looking for data about Gen Z to share with our retail customers, we noticed a considerable gap in research in the UK.
A majority of the information UK retailers have access to about Gen Z is largely based on the US market. So, we sponsored a survey with YouGov which digs deep into the omnichannel preferences of the Gen Z consumer, as well as Millenials and other generations. We hope this report gives you insight into the next generation of earners and shoppers, and what you can be doing now in order to prepare for the future.
“The media is shouting about Gen Z, and retailers are listening, but a majority of the research 18-24 year olds is US-based. We’re changing that”
Ian Tomlinson, CEO, Cybertill
As seen in
Rachel is a social media superstar who is responsible for growing Cybertill’s social media networks and marketing communications activities. She started her career as an intern at a national charity and within the space of a year has progressed rapidly into her current role with Cybertill.
Rachel has a Masters Degree in Digital Marketing from Liverpool John Moores University. I think it’s fair to say she knows her stuff!
Connect with Rachel on LinkedIn.