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Postmark: 10 years of success

After more than 25 years in the card retail industry, 2018 saw Postmark celebrate the start of one of their biggest years for growth ever.

Starting with just a single store, the multi-award-winning card store has flourished, currently employing 22 people, whilst beating off large supermarket and retail chains. Their stores across London include Balham, East Dulwich, Chiswick, and Greenwich, as well as a slick and streamlined online presence too.

From the very beginning, Managing Director and Founder Mark Janson-Smith had the foresight to see that Cloud was the way to grow and future proof the business. After transitioning in 2012 to Cybertill’s single platform Cloud solution, RetailStore, Mark and his dedicated team saw instant benefits to the further enhancements and product development, and has now set his sights on growing the business further by opening another five flagship stores this next coming year, whilst further expanding their online presence.

“RetailStore’s cloud based service allows us to dramatically benefit and control our inventory systems and relationship with our suppliers. The simplicity of what is required
centrally reduces the human resources required to manage a large amount of stock whilst, communicating effectively with suppliers.”

Mark Janson-Smith, Founder and Managing Director, Postmark

Centralisation of multi-store inventory

Stocking over 3,500 designs from some of the UK’s biggest and most exciting designers presents it’s own challenges – especially when it comes to stock and inventory management, so, multi-channel offerings must be up to scratch.

Working with Cybertill’s RetailStore platform, Potmark have used the the cloud based system to centralise orders and restock of items both online and offline through a simple process. The system controls the increase or decrease of inventory and product offerings to consumers, whilst working to connect Postmark with suppliers easily. If item stocks are low the system automatically sends a simple email directly to the supplier ordering the exact number of items in advance to ensure items are not sold out in store or online.

Optimisation between stock levels and sales for each store recognises sales trends and identifies whether stock should be moved between stores, “if an item is selling well in one shop but not in another we are able to shift that stock to the store that it is selling well at, highlighting what’s on trend and not in what area,”

Read more about how Postmark have benefited from over 10 years of succeeding with Cybertill in the full case study, available here.

Platform benefits for Postmark

Customer Relationship Management (CRM)

Campaign success with the RetailStore CRM module that lets growing businesses flourish and capture their target audience with effective material.

Inventory Optimisation

RetailStore offers improved accuracy of data, stock levels and customer orders to optimise operations and inventory.

Product Availability

Real-time racking and controlling of stock levels and orders, including pre-ordered products.

Reporting

Complete 24/7 visibility of stock, location and matrix reports.

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