O’Neills case study

Sportswear retailer O’Neills is steeped in Gaelic sports tradition. Founded in Dublin over 100 years ago, O’Neills initially specialised in manufacturing Footballs and Hurling Balls, but have since developed into manufacturing and retailing entire ranges of sportswear and accessories, for sports such as Hurling, Gaelic Football, rugby, soccer, hockey, boxing and many others.

Download this case study to find out how O’Neills used Cybertill to:

  • Manage high levels of stock
  • Dramatically improve cash flow
  • Improve their retail merchandising


“Prior to Cybertill we were carrying £750,000 of stock per store, per month. After installing Cybertill we managed to reduce this to £300,000 worth of stock in each store. This allowed us to make big differences to how we ran the retail business. We got rid of the warehouse, and now we only need limited back up stock in each store and our cashflow has improved dramatically.”

 Stephen Thompson, Retail Sales Manager, O’Neills

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