Rachel is Head of Marketing at Cybertill, driving lead generation and content marketing. She has a wealth of experience within retail, ecommerce, and web and UX design and is always looking out for new trends.
Consumer behaviour is changing as the impact of climate change and consumerism rise up the agenda. If retail is to remain relevant to consumers that expect the brands they shop with to help them do good, devoting budget to such initiatives is imperative. We partnered with Retail Gazette to survey retail technology leaders about their sustainable priorities over the next 12-months and produced a report which details investment in schemes such as product buy back, second hand selling, product r Read more
Retailers who have well maintained online channels or integrated ecommerce and pos are at an advantage. Here are a few fresh ideas I hope can bring you and your customers some joy.
Back in February 2020, in the time when the craziest thing that had happened this year was Meghan and Harry leaving the Royal family (a simpler time!) we wrote a blog post about the Top 5 wants of the wine shopper. The survey was based on a survey with 1,088 US adults aged 21+ on their purchasing experiences and preferences of alcohol stores, and the results of which were quite interesting.
Shopping isn’t what it used to be in-store. As we enter another schoolwear shopping season after or in the midst of Covid-19 with tight restrictions and uncertainty, it’s important for retailers to be buttoned up and feel confident.
As the world continues to grapple with the effects of COVID-19, no part of society seems to be left unscathed. Fears are surmounting around the worlds economic health, and the dramatic changes to our lives ahead.
In a report released this week, the Environment Audit Committee has called on the government to end this era of throwaway fashion, with less than 1% of material used to produce clothing being recycled into new clothing at the end of its life.
With the curve starting to flatten, many are now looking towards what life after lockdown will be like and the measures that must be taken to ensure a safe return to normality (whatever that may be!).
Investing in tech that doesn’t solve a problem is dangerous for any retailer. So, how can retailers avoid that and what does digital innovation mean for them?
Cybertill recently conducted a survey with 1,088 US adults aged 21+ on their purchasing experiences and preferences of alcohol stores, and the results of which were quite interesting. As a result we have been able to identify the top 5 wants of the wine shopper that independent wine stores can adopt to encourage footfall into store.
Running for three and a half miles through the West Yorkshire countryside, Kirklees Light Railway has been operating as a tourist attraction since 1991. Kirklees have been customers of Cybertill for just over two years and have reaped many benefits from using the system
What can retailers learn from Dunelm? The homeware retailer has been highlighted by Cybertill as one of the leaders in omnichannel shopping by linking its online and in-store offering.
Complete retail management, EPoS system, ecommerce, mobile POS, CRM, loyalty, real-time stock, sales and customer data for sports and outdoor retailers.
Retailers need to understand their target market – it’s a no brainer. When shopping online or in-store, consumers want their experience to be straightforward and suited to them, so it’s crucial that retailers get it right.
As back-to-school shopping draws to a close, now is the time to reflect and take stock of how your busy period went. What went well? Could it have ran better? Did your customers leave happy or frustrated? Were your staff calm or overwhelmed?
Cybertill’s RetailStore is a retail management platform built with schoolwear in mind. This brochure looks at how Cybertill can make schoolwear retailing as easy as A B C…
As part of Cybertill’s Retail Inventory: Expectations vs Reality report, we look at jewellery retailer H.Samuel’s online and in-store stock visibility.
Cybertill’s RetailStore is a fully omnichannel retail EPoS system built in partnership with retail jewellers. Shopping for jewellery is always a personal experience, and jewellery retailers need software that they can rely on to give the best possible service to their customers. Cybertill’s retail management software helps high street jewellers digitise their business.
As part of Cybertill’s Retail Inventory: Expectations vs Reality report, we look at jewellery retailer Beaverbrooks’ online and in-store stock visibility.
Sports and Outdoor retail is huge and consumers are becoming more focused on health and wellbeing, driven by the adventure-seeking millennials, who value their free time more so than ever.
A report investigating consumer expectations about omnichannel stock visibility and comparing customer-facing services such as real-time stock availability by store, same day collection, and mobile usability of 140 retailers with over 30 stores in the UK.
Daniel Footwear is an independent retailer with over 30 stores throughout the UK and a busy ecommerce site. The shops provide an extensive range of on trend designer shoes, bags, and accessories in a boutique retail environment.
Rachel is passionate about retail and the ever-changing retail technology environment, with a keen eye for upcoming retail trends that are set to shake up the sector. She started her career as an intern at a national charity and has progressed rapidly into her current role with Cybertill.
Rachel has a Masters Degree in Digital Marketing from Liverpool John Moores University. I think it’s fair to say she knows her stuff!
