Shopping isn’t what it used to be in-store. As we enter another schoolwear shopping season after or in the midst of Covid-19 with tight restrictions and uncertainty, it’s important for retailers to be buttoned up and feel confident. Whilst consumers are more understanding than they used to be about queuing times, retailers still need to do their best to try to offer as seamless an experience as possible, and offer a good and safe service.
- Knowledgeable shop staff: 24% of parents say that their main incentive to go in store is face-to-face customer service from store staff, but 74% feel frustrated when shop staff seem to not know their stuff. This will become even more important this year as many schoolwear retailers aren’t allowing parents to try before they buy.
- Omnichannel: Parents want to browse products in real life and compare prices online before deciding to buy. In a post-covid world, this means you need a sustainable returns policy and a good ecommerce website.
- Click and collect: 64% of parent consumers want a dedicated click and collect till, and 48% of parents get really frustrated when they have to queue for click and collect. Adding in more mobile pos can help reduce queuing time.
- Real-time stock check: When it comes to in-store tech, 41% of parents want self-stock check. 42% of consumers want accurate stock levels of nearby stores when on your mobile website or app, and 87% are frustrated when that is unavailable or incorrect. A good ecommerce website with integrated stock management in real-time.
Cybertill has made a few changes in order to help schoolwear retailers run sustainabile businesses in a post-Covid world. Our retail EPoS and Retail Management software is available on a month-to-month payment, which makes it easy for our customers to switch over to Cybertill. It also makes it easy to quickly add or take away locations or points of sale. We’ve helped many schoolwear retailers such as Banner, Monkhouse, and Grey’s Schoolwear migrate from other providers and create great shopping experiences for their customers.
Rachel is Head of Marketing at Cybertill, driving lead generation and content marketing. She has a wealth of experience within retail, ecommerce, and web and UX design and is always looking out for new trends.