Rachel is a social media superstar who is responsible for growing Cybertill’s social media networks and marketing communications activities. She started her career as an intern at a national charity and within the space of a year has progressed rapidly into her current role with Cybertill.
Rachel has a Masters Degree in Digital Marketing from Liverpool John Moores University. I think it’s fair to say she knows her stuff!
Live Webinar Consumer Q&A: Gen Z PanelGeneration Z have serious spending power. With the British High Street in flux, now is the time to focus on the future of retail which lies with this generation. During this live webinar, Cybertill brings together a full panel... Read more
It’s 12⁰C on 5th Avenue, NY and I’m feeling full of the joys of spring, plus a little jet lagged. Stood outside St Patrick’s cathedral, I look across the road, not to the Art Deco statue of Atlas with the world on his shoulders outside the Rockefeller Centre, but to... Read more
Data and analytics. Two words that can either strike excitement or dread in a person. But in this tech-driven world and especially when looking at retail technology and successful omnichannel retailing, data and analytics should be the DNA of any retail business.... Read more
Gen Z Market Research 2019Gen Z are largely misunderstood, and much like Millennials, are pigeonholed by the media. Lazy, selfish, swipe zombies, insatiable in their quest for makeup tutorials and cat videos. But what is actually relevant when it comes to how they... Read more
Only 27% of retailers offer a loyalty scheme (Cybertill, 2019). I was surprised at this stat. It feels like every time I buy something from a shop I’m asked if I have a loyalty card – and I buy from lots of shops. Still, what are the other 73% doing and how are they... Read more
Loyalty Schemes: Retail Trends in Fashion Retail trends in 2019 will centre around strategies for maintaining customer loyalty. Customers are growing increasingly time-poor with an astonishing amount of choice, wanting real, instant and obvious value when shopping... Read more
You Only Live Once. A motto that has been adopted by the Millennial market, a market who are possibly the most powerful consumer group in the UK today. On the face of it the age gap between the 18-34-year-old bracket is quite vast; in fact, older millennials where... Read more
Cloud Retail Software: The Enabler to Disruption and Survival Fashion retail is at the height of disruption and with Amazon’s recent announcement, the game of disruption is about to get even more challenging…. enter Amazon Prime Wardrobe. The magnitude of this... Read more
As we all well know – Google has the answer. This week the tech giant launched their Amazon Echo and Alexa competitor; Google Home with their aptly named Assist function to the UK market. It was our mums we used to call across the room to get us a biscuit or... Read more