Rachel is Head of Marketing at Cybertill, driving lead generation and content marketing. She has a wealth of experience within retail, ecommerce, and web and UX design and is always looking out for new trends.
Shopping isn’t what it used to be in-store. As we enter another schoolwear shopping season after or in the midst of Covid-19 with tight restrictions and uncertainty, it’s important for retailers to be buttoned up and feel confident.
What can retailers learn from Dunelm? The homeware retailer has been highlighted by Cybertill as one of the leaders in omnichannel shopping by linking its online and in-store offering.
Retailers need to understand their target market – it’s a no brainer. When shopping online or in-store, consumers want their experience to be straightforward and suited to them, so it’s crucial that retailers get it right.
As part of Cybertill’s Retail Inventory: Expectations vs Reality report, we look at nursery retailer Mamas & Papas online and in-store stock visibility.
As part of Cybertill’s Retail Inventory: Expectations vs Reality report, we look at jewellery retailer H.Samuel’s online and in-store stock visibility.
As part of Cybertill’s Retail Inventory: Expectations vs Reality report, we look at jewellery retailer Beaverbrooks’ online and in-store stock visibility.
Rachel is passionate about retail and the ever-changing retail technology environment, with a keen eye for upcoming retail trends that are set to shake up the sector.
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