Rachel is Head of Marketing at Cybertill, driving lead generation and content marketing. She has a wealth of experience within retail, ecommerce, and web and UX design and is always looking out for new trends.
Shopping isn’t what it used to be in-store. As we enter another schoolwear shopping season after or in the midst of Covid-19 with tight restrictions and uncertainty, it’s important for retailers to be buttoned up and feel confident.
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What can retailers learn from Dunelm? The homeware retailer has been highlighted by Cybertill as one of the leaders in omnichannel shopping by linking its online and in-store offering.
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Retailers need to understand their target market – it’s a no brainer. When shopping online or in-store, consumers want their experience to be straightforward and suited to them, so it’s crucial that retailers get it right.
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As part of Cybertill’s Retail Inventory: Expectations vs Reality report, we look at nursery retailer Mamas & Papas online and in-store stock visibility.
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As part of Cybertill’s Retail Inventory: Expectations vs Reality report, we look at jewellery retailer H.Samuel’s online and in-store stock visibility.
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As part of Cybertill’s Retail Inventory: Expectations vs Reality report, we look at jewellery retailer Beaverbrooks’ online and in-store stock visibility.
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As part of Cybertill’s Retail Inventory: Expectations vs Reality report, we look at jewellery retailer F. Hinds’ online and in-store stock visibility.
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Rachel is passionate about retail and the ever-changing retail technology environment, with a keen eye for upcoming retail trends that are set to shake up the sector. She started her career as an intern at a national charity and has progressed rapidly into her current role with Cybertill.
Rachel has a Masters Degree in Digital Marketing from Liverpool John Moores University. I think it’s fair to say she knows her stuff!
