Dougie Mac case study

How the Dougie Mac retail operation has become the largest income generator for the hospice

Douglas Macmillan Hospice operates 21 stores across North Staffordshire and is one of the largest hospices in the country.

This case study looks at how Dougie Mac have:

  1. Become the largest income generator for the hospice
  2. Increased Gift Aid conversion
  3. Improved loyalty
  4. Created a future-proof plan for its retail and fundraising arm

“It’s important that we have a system that’s reliable and can do a transaction quickly, last year we sold over 1.2 million items, which is over half a million customer transactions. By using Cybertill we can keep on top of it.”

Liz Clarke, Head of Retail, Douglas Macmillan Hospice

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