Retailers can get a series of free social media guides at Spring Fair 2015 from leading cloud-based retail system provider Cybertill, including Facebook, Twitter, Instagram, Pinterest and Google+. (Cybertill is also giving away a Christmas Retail Guide at Spring Fair).
Social media has fast become a necessity for retailers, acting not only as a platform for promotional activity, but a way for retailers to speak directly to and gather feedback from customers. However, for independent retailers just starting out on the various social media platforms, it can be difficult to know where to start.
Each social media platform 
is unique, content that works really well on one may not work well at all on another. Cybertill has written a series of guides featuring its top tips for each platform including; how often to post, the types of content that work best, features to utilise on each network, how to analyse your performance, taking perfect pictures and much more.
By improving their performance on social media, retailers can boost brand awareness, drive loyalty, engage with customers and ultimately increase sales.
Cybertill currently provides its cloud-based retail system, which comprises EPoS, ecommerce, mail order and back office software, to over 650 retailers and is used across 4,500 locations in the UK.
There will be five guides on offer at Spring Fair. Retailers can collect theirs by visiting the Cybertill stand in Hall 5 Stand 5K53.
