Who are Gen Z?
When we were looking for data about Gen Z to share with our retail customers, we noticed a considerable gap in research in the UK.
A majority of the information UK retailers have access to about Gen Z is largely based on the US market. So, we sponsored a survey with YouGov which digs deep into the omnichannel preferences of the Gen Z consumer, as well as Millenials and other generations. We hope this report gives you insight into the next generation of earners and shoppers, and what you can be doing now in order to prepare for the future.
“The media is shouting about Gen Z, and retailers are listening, but a majority of the research 18-24 year olds is US-based. We’re changing that”
Ian Tomlinson, CEO, Cybertill