“Retailers need to offer, real, instant and obvious value to the modern-day customer, who has limited time and limited patience for complicated loyalty schemes. If the scheme is too complicated, customers will remember their experience and customers will remember their experience with a brand long after they’ve forgotten a discount.”
Ian Tomlinson, CEO and founder, Cybertill
Elizabeth loves to write and is exceptional at creating content that people want to read. Although still new to the world of retail, she has many years marketing experience within the B2B technology industry.
With a flair for the creative, Elizabeth graduated with a degree in Product Design from Liverpool John Moores University and enjoys scribbling any moment she gets!
Connect with Elizabeth on LinkedIn.