“Retailers need to offer, real, instant and obvious value to the modern-day customer, who has limited time and limited patience for complicated loyalty schemes. If the scheme is too complicated, customers will remember their experience and customers will remember their experience with a brand long after they’ve forgotten a discount.”
Ian Tomlinson, CEO and founder, Cybertill
Rachel is passionate about retail and the ever-changing retail technology environment, with a keen eye for upcoming retail trends that are set to shake up the sector. She started her career as an intern at a national charity and has progressed rapidly into her current role with Cybertill.
Rachel has a Masters Degree in Digital Marketing from Liverpool John Moores University. I think it’s fair to say she knows her stuff!