“Retailers need to offer, real, instant and obvious value to the modern-day customer, who has limited time and limited patience for complicated loyalty schemes. If the scheme is too complicated, customers will remember their experience and customers will remember their experience with a brand long after they’ve forgotten a discount.”
Ian Tomlinson, CEO and founder, Cybertill
Elizabeth loves to write and has been helping people understand technology for many years. With a flair for the creative, Elizabeth graduated with a degree in Product Design from Liverpool John Moores University and enjoys scribbling any moment she gets!