Charities are now creating their own loyalty programmes to help combat competition from high street retailers and keep supporters coming back to them. If managed effectively, loyalty schemes can help charity retailers increase basket size, repeat shopper frequency and of course make more money and get more Gift Aid.

With Cybertill, loyalty can be configured as a straightforward points scheme, discount or reward-based programme, letting you issue cards and fobs to your supporters.

Charity retail loyalty programmes 

Loyalty programmes are a great way for charities to keep their supporters coming back and spending money, amongst many more benefits, including:



Supporters can use the loyalty programme across all channels when spending money with your charity, making them more inclined to sign-up and spend.


GDPR compliant

Keep all loyalty supporter data in the one database, securely, adhering to GDPR rules and guidelines.


You're in control

Create a point based, discount or reward based programme – it’s up to you.



Supporter-specific loyalty data is available in real-time across all stores and your ecommerce site.


Customise your design

You can create custom loyalty card designs through Cybertill’s design service available to all customers.


Discounts and payments

Offer discounts and/or point accumulation on loyalty cards, accept loyalty credit as full payment or part payment.


CRM integration

The CharityStore software lets you integrate your loyalty scheme into your own CRM if necessary.


Customise the rules

You can set your own customisation rules around rewards for loyal supporters. 


Set alerts

In-store staff and volunteers can set notifications to alert customers to credit available on a loyalty account.

69% of consumers want discounts, 67% want points, and 62% want direct cashback when it comes to loyalty scheme rewards.

Cybertill’s Consumer Research with YouGov 2018

Join over 400 charity & hospice retailers across the UK and Ireland by making CharityStore your till system of choice

One of our expert retail consultants will be in touch to go through your needs in detail.
We will only use your contact details in line with our privacy policy

w m nicholls shop front
Established in 1925, the family-owned WM Nicholls has four stores located across the idyllic Brecon Beacons National Park in Wales.
Thursday 27 June, 10:00 BST Sign up now for a live webinar demo of the RetailStore platform with a specific focus on the front-end EPoS till interface and the loyalty module.
Listen to the live webinar Q&A where Cybertill brings together a full panel of Gen Z consumers from varying backgrounds, interests and personality types.

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