W M Nicholls case study

Improving customer experience with real-time loyalty and inter-branch stock transfers direct from the till.

Boutique department store, W M Nicholls, operates four stores, ecommerce, a pop-up ‘sales barn’ and a cafe across the Brecon Beacons National Park in Wales.

This 8-page case study looks at how W M Nicholls have:

  1. Localised stock for improved customer service
  2. Reward customers with an integrated loyalty scheme
  3. Created a flexible pop-up ‘sales barn’
  4. Utilised training and services to get the most out of their retail management system

“I think the biggest improvement is the customer service we can provide.”

Luke Turner, Website Manager, W M Nicholls


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