W M Nicholls case study

Improving customer experience with real-time loyalty and inter-branch stock transfers direct from the till.

Boutique department store, W M Nicholls, operates four stores, ecommerce, a pop-up ‘sales barn’ and a cafe across the Brecon Beacons National Park in Wales.

This 8-page case study looks at how W M Nicholls have:

1. Localised stock for improved customer service
2. Reward customers with an integrated loyalty scheme
3. Created a flexible pop-up ‘sales barn’
4. Utilised training and services to get the most out of their retail management system