W M Nicholls Case Study video

Established in 1925, the family-owned WM Nicholls has four stores located across the idyllic Brecon Beacons National Park in Wales. In addition to the stores, Nicholls operate a café at its Abergavenny location, an ecommerce website and a ‘sales barn’ at its warehouse during the summer months, when tourism is rife in the area.

Watch the case study video to find out how W M Nicholls uses RetailStore to:

  • Manage stock using real-time data
  • Offer a loyalty scheme to their customers
  • Effortlessly create a pop-up ‘sales barn’
W M Nicholls case study

Retail Case Study: W M Nicholls

3 mins read Read how W M Nicholls has improved customer service with real-time stock visibility, inter-branch transfers and an intuitive loyalty scheme.

“We like the ‘liveness’, or the speed at which we can see things and react to things. For all staff they can see stock straight away, or if they want to move stock, they can pull stock from another store and they trust that the stock is correct and accurate, and not in somebody’s hand or been sold an hour ago.”

Luke Turner, Website Manager, W M Nicholls


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