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“The Cloud offers us access to ‘live’ information anywhere including via our mobiles and tablets. It also allows us to react quickly to sales data, customer spending trends and seasonal changes. Moreover, it provides great insight into ‘click and brick’, ecommerce and social media reaction.”
Darren Irwin, Group Head of Trading, PDSA
Rachel is passionate about retail and the ever-changing retail technology environment, with a keen eye for upcoming retail trends that are set to shake up the sector.