PDSA Case Study

Celebrating 100 years of saving the nation’s pets, PDSA began their journey into charity retail in the 1960’s, selling donated goods would be sold over the counter and with the costs deducted, the rest was put back into veterinary and welfare services.In this case study, we look at how PDSA have used their partnership with Cybertill to improve their retail operation, including;

Using cloud technology to drive innovation
Maximised digital outreach to increase engagement amongst supporters
Making the most of the CharityStore platform for their PetLife 18 festival

To find out more, download your copy of the PDSA case study today.

“The Cloud offers us access to ‘live’ information anywhere including via our mobiles and tablets. It also allows us to react quickly to sales data, customer spending trends and seasonal changes. Moreover, it provides great insight into ‘click and brick’, ecommerce and social media reaction.”

Darren Irwin, Group Head of Trading, PDSA

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rachel abraham

Rachel is passionate about retail and the ever-changing retail technology environment, with a keen eye for upcoming retail trends that are set to shake up the sector. She started her career as an intern at a national charity and has progressed rapidly into her current role with Cybertill.

Rachel has a Masters Degree in Digital Marketing from Liverpool John Moores University. I think it’s fair to say she knows her stuff!

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Case Study: PDSA

PDSA Case Study

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